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How AI assistants talk about brands, how to measure it honestly, and how to improve it.
Definitions · October 15, 2026 · 8 min read
Answer engine optimization (AEO) makes your content easy for answer engines and AI assistants to quote. Its origin, AEO vs SEO vs GEO, and how to measure it.
Read the postComparisons · October 12, 2026 · 8 min read
Three self-serve AI visibility trackers compared on method, transparency, engine coverage, cost model and guidance, including the rows where each competitor wins.
Read the postComparisons · October 8, 2026 · 14 min read
Ten AI visibility tools compared on method, engines, pricing unit, raw answers and guidance, with dated prices, real limits and a pick for each kind of team.
Read the postHonest measurement · October 5, 2026 · 6 min read
A candid answer from a company that builds one: what sampling the assistants can tell you, what it cannot, and how to tell a useful tool from an expensive dashboard.
Read the postDefinitions · October 1, 2026 · 9 min read
GEO earns a place inside AI answers. SEO earns a position on a results page. What carries over, what is new, how to split the work and how to measure both.
Read the postDefinitions · September 28, 2026 · 7 min read
AI share of voice is the share of AI answers naming any tracked brand that name yours. Here is how it is computed, how to read it, and where it misleads.
Read the postHow-tos · September 21, 2026 · 6 min read
A practical playbook for getting named and cited by ChatGPT, Perplexity, Gemini and the rest: measure first, fix the sources they cite, publish citable pages, then measure again.
Read the postComparisons · September 14, 2026 · 6 min read
Profound is the best-known AI visibility platform and it is priced for enterprises. Here is how the alternatives differ, where Profound still wins, and how to choose.
Read the postDefinitions · September 7, 2026 · 6 min read
Generative engine optimization is the practice of getting your brand named and cited in AI answers. Here is what it means, how it differs from SEO, and how to measure it.
Read the postHonest measurement · August 31, 2026 · 5 min read
Every AI visibility tool works by sampling the assistants with synthetic prompts. Here is what that measures, what it cannot measure, and which claims deserve skepticism.
Read the postHow-tos · August 27, 2026 · 5 min read
A practical method for finding out what ChatGPT says about your brand: design real buyer prompts, sample the answers properly, score the results, and automate the loop.
Read the postDefinitions · August 24, 2026 · 5 min read
AI visibility is how often, how prominently, and how favorably AI assistants mention your brand when people ask about your category. Here is how it works and how to measure it.
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