1) Add category questions
Write the questions buyers ask Perplexity before they choose, such as "best tool for X" or "X vs Y".
Perplexity attaches numbered sources to its answers, which makes it the most readable engine for a brand: you can see what it read. CitePrism tracks brand mentions in Perplexity by asking your buyer questions on a schedule. It records whether you are named and where, and keeps the list of sources behind each answer. Perplexity conversations are private, so this is sampling: it shows what Perplexity tends to say, not what one user saw.
Perplexity writes from what it finds on the web when the question arrives. When the sources change, the answer changes. So the practical way to move a Perplexity answer is to appear on the pages it already cites, or to become one of them.
CitePrism counts a mention in the text apart from a link to your domain. You can be cited and not named, or named from a page you do not own.
Cited domains are grouped by type: your site, competitors, review platforms, communities and more. The top of that list is where to spend effort.
Perplexity often lists several products. Average rank and first-mention rate show where you sit in that list over many answers.
How it works
Write the questions buyers ask Perplexity before they choose, such as "best tool for X" or "X vs Y".
CitePrism asks Perplexity and the other engines each question at set hours and stores every answer with its sources.
Open the most cited domains for the prompts you miss. Get listed, reviewed or compared there, then watch the next runs.
Because a citation and a mention are separate things. Perplexity cites the pages it read to write the answer. Those can be category guides, review sites or competitor pages that leave you out. It can also cite your own page for a general fact and then name other brands in the text. CitePrism counts named and cited separately, so you see both cases. A cited page that leaves you out is a target: get listed, reviewed or compared there.
Partly. Perplexity searches the web and cites what it finds, so pages that are easy to find, quote and trust still matter. The difference is the output: one written answer with a few sources instead of ten links. Tracking shows which of your pages, and which third-party pages, make that short list.
On Free, your own Perplexity API key runs the API side, and you pay Perplexity directly. Across the four API engines on their default models, sampling costs about $0.046 per prompt, measured August 2026. Reading the answer the Perplexity product shows needs a second key of your own, which its provider prices per request. Pro is $29 a month and runs on CitePrism keys with a daily included usage amount.